PERSEPSI PASIEN TERHADAP BAURAN PEMASARAN DI INSTALASI RAWAT JALAN RUMAH SAKIT UMUM DAERAH BAJAWA TAHUN 2009
DOI:
https://doi.org/10.51556/ejpazih.v2i1.112Keywords:
Perception, Out-Patient, Marketing Mix, HospitalAbstract
There are still many complaints from the patients about the health service which is also supported by the decreasing of visitation of the patients in out-patient service room of Bajawa regional public health during the last 3 years. Marketing mix can be used by hospital to influence the customer reaction. The purpose of this research is to find out the overview of patients perception toward the marketing mix of hospital which covers the variable of product, price, place, people, process, promotion and the physical evident of out-patient service room of Bajawa regional public hospital. This research is descriptive. Research sample is patient paying a visit in out-patient service room of Bajawa public hospital. The sample of this research is 70 respondents which is determined by proportional stratified random sampling way. The perception of patient determined with boundary assess composite mean that is 1-1,75 (bad), 1,75-2,5 (unfavorable), 2,5-3,25 (good) 3,25 (very good),and then is analysis to use position matrik to know service position.
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